Facebook has announced a new policy for its users. They can now pay for promoting their friend’s posts for greater visibility and make them more popular. Although Facebook has maintained that, it would always provide free service, yet from time onwards, they have come up with several innovative services for which the users are required to pay. The social networking site has taken various chances to introduce several tools and a systematic process to target its users. They have even tempted various members to buy innumerable items and even special services from the networking website, directly.
Such an initiative by Facebook, paid service for promotion of posts, paved a new era where a social networking site is eying to make money through users’ relationships. This would also help in cutting down the clutter of news feeds at the home page of Facebook users.
Accordingly, the new service of Facebook would ensure that users could pay for promoting status update shots of their friends. This would ensure greater visibility of friend’s posts throughout the networking site. At an earlier stage, Facebook had allowed its users to promote their posts, in lieu of an amount of payment. The service even guaranteed visibility by more than sixteen percent of Facebook friends.
Promoting any post of friend would guarantee its visibility in the News Feeds of the promoter’s list of friends. Promotion of such status updates of friends usually takes place through Facebook tools that respects privacy of original poster. The users might not receive a friend’s permission while initiating promotion of the posts to innumerable people using the platform of Facebook. Users or the promoters would generally be notified after purchase of the promotional slot is confirmed.
Facebook is taking initiatives to turn users into potential customers. They have even started working on the process by gradually collecting information of the credit cards of the users, in addition to posts and even their wedding album photos from Instagram. However, still the networking site is unable to draw in large-scale revenue through its feature of Facebook Gifts.
Importance of paid service – opinion of the organization
The social networking site has not ceased its extended services to promotion of posts only. In addition to these, there are various items of Facebook gifts – paid messages and even Facebook cards. Promotion of special cards and messages would ensure proper delivery into the inbox, by avoiding junk-mail box of specified recipients.
Facebook has already clarified its strategic advantages of such services. They have even reported that many users have already received the benefit of such a service in publicizing efforts for charity fundraising, accomplishing sales target and even promoting other self-announcements.
Notions coming out against paid service
There are also several notions that are coming out against such paid service for promotion of posts. Many users are of the opinion that Facebook is still ensuring the option of sharing of posts free of cost. Therefore, it is highly absurd to avail any paid service for the same reason.Several users also believe that is would be worth considerable to congratulate a friend in person, rather than promoting his or her Facebook status, in lieu of payment.